E-Commerce & Digital Media

Now more than ever, people rely on visuals to design, shop, and build the life they want. As seen in social media apps like Instagram and TikTok, fun videos or graphics play a huge role in how people digest their interests and curate their life. It is an exciting time in media and e-commerce that we can turn these videos and graphics directly to a shoppable page for viewers to immediately immerse themselves in products to help build on that creativity.

During my career at Yahoo Entertainment & Lifestyle, I created and wrote accompanying videos for stories revolving around pop culture, health & wellness, style, and shopping. These videos helped tell the story with condensed writing, compelling visuals and SEO friendly headlines. At Yahoo I was also responsible for creating their Pinterest Board, and designed the graphics and videos to be used on their social and digital platforms.